Brand Manager – Skin Cleansing & Deos
- As a Brand Manager in the Personal Care Department, you will be responsible for articulating, executing, and evaluating the insight-led brand marketing plan, which delivers the short-term and long-term market share and financial goals of the Skin Cleansing and Deos categories.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
- Leads the Integrated Business Planning process (IBP): conducting brand audits by analysing internal and external data and insights, defining and agreeing “jobs to be done”, and crafting the final annual brand marketing plan.
- Executes the annual Brand Marketing Plan, as defined in the IBP:
- Develops and executes launch / re-launch plans.
- Co-ordinates the local implementation of regional/global initiatives (packaging artworks, media, etc).
- Plans and supervises media and promotion plans, based on a continuous understanding of market and competitive dynamics.
- Implements the annual brand plan consisting of proper product, price, place & promotion mix, to grow market share and deliver the targeted P&L objectives.
- Controls brand expenditure vs. budget, adjusting in response to market conditions and overall performance/priorities.
- Acts as an interface and coordinates necessary activities between other functions (i.e. supply chain, sales, etc) to ensure effective execution of the brand plans.
- Develops thorough understanding of a) the market and competition, b) consumer needs and trends, and c) brand health and image, by analysing available ad hoc consumer studies (qualitative or quantitative) and/or tracking studies.
- Monitors and reviews the performance of new product introductions, ensuring continuous focus and support after launch.
- Keeps on going communication with brand community within 1U to understand regional priorities that affect local needs to secure information flow/ alignment.
- Identifies new business opportunities based on analysis of marketplace, competition and category performance. Evaluates these opportunities through the development of a Business Case with financial projections, in line with the brand strategy
WHAT YOU WILL NEED TO SUCCEED
Experiences & Qualifications
- Proven Experiential Marketing: 3-5 years of experience directly conceiving, planning, and executing brand activations, ideally with a digital-first approach.
- Shopper Journey Optimisation: Demonstrated success in analysing and improving customer experiences across multiple touchpoints (online store, social media, shelf, etc.).
- Project Management Prowess: Evidence of managing complex projects with multiple stakeholders, budgets, and timelines, ensuring successful delivery and budget ROI.
- Digital Marketing Expertise: Confidence with digital marketing channels, tactics, and their role in amplifying brand experiences.
- Innovation Execution: success in delivering brand experiences across the shopper journey to drive trial, desire and conversion.
Brand Manager – Dove
JOB PURPOSE
- The Brand Experience Specialist supports Power Brand Lead in creating integrated brand plans as part of the Demand Creation Squad.
- Lead in developing and executing Brand activation, shopper & retail experiences (POS materials/artwork, in-store activations, sampling experiences).
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
- Develop and execute unmissable, engaging and impactful Power Brand experiences that connect with the target audience/social cohort, reinforce brand positioning, and drive measurable results including awareness, penetration and brand power.
- Lead the planning and execution of in-store activations; main shelf and additional visibility; retail / sampling experiences, creating memorable moments that enhance the shopper journey, driving penetration, sales and UBS.
- Collaborate with the Influencer & PR Lead and Content team to integrate into brand experiences, leveraging their reach and engagement to amplify events and generate content.
- Manage external activation agency relationships, providing clear briefs, overseeing development; whilst ensuring seamless execution within budget and timeline parameters.
- Analyse the performance of brand experiences, tracking key metrics such as attendance, engagement, social media buzz, sales impact to measure ROI and inform future strategies
WHAT YOU WILL NEED TO SUCCEED
Experiences & Qualifications
- Proven Experiential Marketing: Typically 3+ years of experience directly conceiving, planning, and executing brand activations, ideally with a digital-first approach.
- Track Record in Beauty (preferred): Experience within the beauty industry or with beauty brands, understanding the target audience/social cohort and trends.
- Shopper Journey Optimisation: Demonstrated success in analysing and improving customer experiences across multiple touchpoints (online store, social media, shelf, etc.).
- Project Management Prowess: Evidence of managing complex projects with multiple stakeholders, budgets, and timelines, ensuring successful delivery and budget ROI.
- Digital Marketing Expertise: Confidence with digital marketing channels, tactics, and their role in amplifying brand experiences.
- Innovation Execution: success in delivering brand experiences across the shopper journey to drive trial, desire and conversion
Submit Your Application
Use the link(s) below to apply on company website.
