Direct Sales Officer -SME Business Accounts Acquisition

Key Responsibilities

• Develop and execute strategic plans to acquire new SME and business clients across various sectors.
• Identify and pursue high-value SME prospects through market intelligence, referrals, and networking.
• Lead client onboarding processes, ensuring compliance with KYC/AML and regulatory requirements.
• Promote and cross-sell a full suite of banking products including business accounts, loans, trade finance, POS/QR solutions, and bancassurance.
• Build and maintain strong relationships with SME clients to drive customer satisfaction and long-term value.
• Collaborate with internal teams (credit, operations, product) to ensure seamless service delivery.
• Monitor market trends and competitor activities to identify new opportunities and risks.
• Prepare and present regular performance reports, pipeline updates, and forecasts to senior management.
• Ensure adherence to risk management frameworks and drive resolution of audit findings.
• Mentor and support junior sales staff or agents in achieving their targets.

Skills, Knowledge, and Abilities

• Strong business development and relationship management skills
• Excellent communication, negotiation, and presentation abilities
• Deep understanding of SME banking products and market dynamics
• Analytical and strategic thinking capabilities
• Proficiency in Microsoft Office and CRM tools
• Ability to work independently and lead acquisition initiatives

Academic / Professional Qualifications

• Bachelor’s degree in Business Administration, Finance, Banking, or a related field
• Professional certifications in sales, credit, or banking are an added advantage

Experience Required

• Minimum of 1–3 years of experience in SME or business banking
• Proven track record in client acquisition and portfolio growth
• Experience in managing a sales team or working in a target-driven environment is preferred

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