Business Development Officer
Responsibilities
Market Research and Analysis:
- Conduct thorough market research to identify emerging trends, competitive landscape, and potential business opportunities.
- Analyse market data to assess customer needs, preferences, and purchasing behaviours.
Business Strategy Development:
- Develop and implement strategic plans to achieve business objectives and revenue targets.
- Identify new business opportunities and create innovative approaches to capitalize on them.
- Collaborate with cross-functional teams to align business development strategies with overall company goals.
Relationship Management:
- Build and maintain strong relationships with clients, partners, and other stakeholders.
- Negotiate and finalize contracts, agreements, and partnerships to drive business growth.
- Serve as a trusted advisor to clients, providing expert guidance and support to meet their needs.
Sales and Revenue Generation:
- Drive sales efforts by actively prospecting, qualifying leads, and closing deals.
- Develop pricing strategies and proposals to maximize revenue and profitability.
- Monitor sales performance and identify areas for improvement to optimize sales effectiveness.
Marketing and Brand Promotion:
- Work closely with the marketing team to develop marketing materials, campaigns, and promotional activities.
- Utilize various marketing channels to increase brand awareness and attract potential customers.
- Represent the company at industry events, conferences, and networking functions to enhance visibility and reputation.
Performance Tracking and Reporting:
- Track key performance metrics, such as sales pipeline, revenue growth, and market share.
- Generate regular reports and analysis to evaluate the effectiveness of business development strategies.
- Provide insights and recommendations for continuous improvement and optimization.
Qualifications
- Bachelor’s degree in Business Administration, Marketing, or related field.
- At least 3-5 years prior experience in the events industry.
- Proven experience in business development, sales, or marketing, with a track record of achieving targets and driving growth.
- Strong understanding of market dynamics, industry trends, and customer behavior.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to think strategically, prioritize tasks, and make data-driven decisions.
- Demonstrated leadership abilities and the capacity to work effectively in a collaborative team environment.
- Proficiency in Microsoft Office Suite and CRM software.
- Willingness to travel as needed.
- Female candidates encouraged to apply.