Social Media Manager at Brave Media/ Sema Ukweli – July 2025

Role Summary

As the Social Media Manager at Brave Media, you will lead the execution of our digital storytelling strategy across various platforms (Instagram, Facebook, X (formerly Twitter), Threads, TikTok, and Telegram). You will curate high-impact content, craft compelling captions aligned with our tone, and foster audience engagement to drive Sema Ukweli’s mission forward.

This role requires a blend of strategic thinking, crisis communication skills, and hands-on content creation to navigate Kenya’s volatile media landscape. You will collaborate closely with our editorial team to ensure consistent, bold, and timely storytelling.

Key Responsibilities

Content Strategy & Publishing (40%)

• Develop and maintain a weekly content calendar prioritizing in-house stories, campaigns, and breaking news.
• Curate, schedule, and publish posts using Meta Business Suite and native platform tools, optimizing for peak engagement times.
• Organize raw media files from the production team via the provided shared platforms.

Caption Writing & Brand Voice (30%)

• Draft provocative, audience-tailored captions that reflect Sema Ukweli’s tone: bold, urgent, and mobilizing.
• Collaborate with the editor to refine messaging for clarity, grammar, and impact.
• Optimize posts with hashtags (#SemaUkweli #JusticeForAll), tags, and calls to action.

Community Engagement & Crisis Response (20%)

• Monitor and respond to comments and DMs in real time, escalating sensitive issues to the Producer/Editor.
• Track and report weekly engagement metrics (likes, shares, reach) to refine content strategy.
• Lead rapid response for breaking news (e.g., police brutality, corruption exposés).

Team Collaboration & Reporting (10%)

• Liaise with activists and citizen journalists to source grassroots stories as well as monitor social media for any stories shared via the hotline.
• Deliver monthly performance reports with actionable insights for senior leadership.

Tools & Workflow

• Primary Tools: Meta Business Suite, X, TikTok, Repositories, Signal/WhatsApp.
• Approval Process: All posts require sign-off from the producer/editor to ensure legal and editorial compliance.

Qualifications
Required:

• 2+ years in social media management, preferably for human rights, journalism, or NGOs.
• Exceptional writing/editing skills with a knack for provocative storytelling.
• Proficiency in Meta Business Suite, analytics tools, and crisis communication.
• Deep understanding of Kenya’s socio-political landscape and digital risks.